Great news for coffee purveyors and consumers alike! GP PRO’s Dixie^® Foodservice spilled the beans on its recently launched Dixie Ultra^® Insulair^™ Hot Cup, which is the only heat‐activated disposable beverage cup that uses an internal air pocket rather than an external sleeve to help keep beverages hot and hands cool.

The Insulair Hot Cup is a single‐wall paper cup with an interior lining made of a low‐density polyethylene film. Unique to this cup is that when a hot liquid is poured in, a thin heat‐activated air pocket expands within the cup’s lining, replacing the need for an external sleeve. The air pocket adjusts to the temperature of the beverage, meaning the hotter the liquid, the greater the air pocket. Hot beverage; cool hand!

With no external sleeve, the Insulair Hot Cup uses less material than other hot beverage cups. In fact, based on a comparison of a 12‐ounce Insulair Hot Cup to an average of top competitor cups, a single‐wall paper hot cup and sleeve has 35 percent more material and a multi‐wall hot cup has 70 percent more material, which makes the Insulair Hot Cup a highly sustainable option.

GP PRO’s foodservice customers will also appreciate that this cup requires less storage and less labor because there is no external sleeve to store; it has a one‐size‐fits‐all lid; a lower stackable height than a polystyrene foam cup or a multi‐wall hot cup; and it can be customized with graphics.

“We are incredibly proud of the innovation that went into designing the Insulair Hot Cup, and we are confident that it will quickly become the go‐to cup for coffee‐on‐the‐go,” said Alec Frisch, GP PRO vice president for Foodservice. “For our foodservice customers, the Insulair Hot Cup can help them improve efficiency, reduce costs, and deliver a better, and branded customer experience.”

This first‐of‐its‐kind cup, which can hold any hot beverage, will be available in limited‐ and quick‐serve restaurants, coffee houses, convenience stores, and other foodservice establishments in the coming months.